“We strongly connect with this community.” “So, it’s like the whole population of France, the U.K. “The second strategic choice is we believe in stores,” she continued, adding those are what drive the strongest point of difference. “It’s precisely that Sephora is a brand itself that we could succeed in different continents,” said Moreau, who underlined that last year, Sephora was the only multibrand retailer to make the top 100 ranking of best global brands for 2021, compiled by Interbrand.
In 2005, those were all shuttered, unable to break through amid intense competition from Boots and others.īut the beauty landscape has changed subsequently, as has Sephora’s muscle. The retailer opened its debut store there in 2000 in Kent’s Bluewater shopping center, then opened nine doors overall. This isn’t Sephora’s first foray into the U.K. ”It has one of the most engaged, experienced consumer. at the retailer’s headquarters in Neuilly-sur-Seine, France, a Paris suburb, in early September. is not for the faint of heart, said Moreau, speaking during a press conference held mostly for journalists from the U.K. Our passionate team cannot wait to serve and inspire U.K. is home to a dynamic beauty and well-being market that Sephora will aim to surprise and delight through our trademark know-how and creativity. “We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion,” he continued. customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands. We are delighted to bring Sephora to the U.K., responding to Britain’s strong demand for our unique prestige beauty experience,” said Chris de Lapuente, chairman and chief executive officer of Sephora, in a statement.
“At Sephora, we innovate every day to build the most loved beauty community. That news confirms a report published by WWD on Aug. in a yet-to-be disclosed location in London, in March 2023. In phase two, a Sephora brick-and-mortar store is set to open in the U.K. Premium beauty brands on offer are to comprise Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN and Glow Recipe, among others. They Are Wearing: Paris Fashion Week Spring 2023
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