“Wanting to be a good dad, I flew down with them last night and am flying back this afternoon. “With school canceled for the week, our girls asked to take a trip with friends,” Cruz wrote.
The senator from Texas appeared to lay the blame for his ill-timed trip squarely at the feet of his two school-aged daughters (who are about 12 and 10 respectively).
Senator Ted Cruz quickly hopped back on a flight from Cancun to Houston on Thursday, February 18th, when the press came out and he released a statement trying to explain away why, exactly, he traveled to a resort town in the midst of a pandemic and the deaths of Texans from a state of emergency/natural disaster. Meanwhile, the Senator, who could be coordinating targeted relief or investigating the systemic failure of the Texas electricity and gas infrastructure appeared to be heading on a beach vacation while his constituents froze. The lack of preparedness by the state of Texas to deal with that problem has led to a dire situation. Many Texans have died in the midst of a whopping snowstorm and subsequent freeze. The photo of the Senator nearly immediately went viral overnight and became a major news item by the morning simply because of the many millions of Texans who still don’t have power, heat, running water, access to food or medical services, and more. As Patagonia’s founder Yvon Chouinard once put it, “Evil doesn’t have to be an overt act it can be merely the absence of good.” And no one lacks 'good' quite like Ted Cruz.Last night, someone took a photograph of Texas Senator Ted Cruz boarding a flight to Cancun, Mexico, with his family. A Twitter clapback, however witty, can only do so much the best way for brands to distance themselves from hate and disinformation will always be to actively work against it. The truth is, Patagonia’s political imperviousness has been slowly earned through a long history of charity and activism. The possibility of becoming a symbol of hate, and a totem of Bad Men-swear, is nothing new – but reputations fester much faster in the heavily image-driven age of social media, and it’s easier than ever to lose control of what your brand represents. Four years earlier, New Balance denounced “bigotry and hate” after The Daily Stormer, a neo-Nazi site, referred to them as “The Official Shoes of White People”. At the end of 2020, Fred Perry decided to discontinue its classic black and yellow polo in the US after the design was chosen as a de facto uniform by the far-right Proud Boys. His already shoddy excuse was somewhat undermined by a bulging suitcase and a leaked text conversation from his wife, inviting friends to a week-long Mexican getaway.Īs if the widely shared airport photos weren’t galling enough for Patagonia, Cruz decided to wear the brand again for his public not-quite-apology, soundtracked by protestors goading him to resign.īrands live in fear of being co-opted by controversial figures and movements on the American political fringes, and for good reason. Wanting to be a good dad, I flew with them last night”). In the midst of a bipartisan fury, Cruz flew back the next day and released a statement which laid much of the blame on his teenage daughters (“Our girls asked to take a trip with friends. But on Wednesday, while Texas suffered sub-zero temperatures and a spate of related deaths, Cruz was snapped boarding a flight to a sunny tourist resort in Cancún, Mexico. Gasoline supplies are dwindling and carbon monoxide poisonings are rising. For those that don’t know the background: a historic winter storm that started over the weekend has plunged Cruz’s state into chaos, overwhelming the independent energy grid and bursting water pipes. It’s all in a day’s work for the Texas senator, a truly peculiar man who just can’t kick his addiction to public humiliation.
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